Build core citations on top-tier local directories.
- Build core citations on top-tier local directories2 cited sources2 categories
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Why this matters
Presence on authoritative directories like Yelp and Apple Maps boosts local ranking and trust.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Prioritize listing on Google Business Profile, Apple Maps, Bing Places, Yelp, Facebook, BBB.
- Create or claim listings ensuring NAP exact matches canonical format.
- Fill business descriptions with relevant local keywords and service details.
- Add multiple images showcasing the business and products/services.
Watch for
Missing listings on major directories limit exposure and reduce competitive strength.
Definition of done
Business listed with consistent NAP and optimized profiles on all Tier 1 directories.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.