Avoid vague or hedged language; support claims with data and clear statements.
- Avoid vague or hedged language; support claims with data and clear statements1 cited source1 category
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
Clear, confident statements with supporting evidence increase AI trust and extractability for citations.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review content for words like 'might', 'could', or unsubstantiated claims.
- Replace with definitive statements backed by cited evidence.
- Add numeric data or study references to support key assertions.
- Include methodology or source details where possible.
- Regularly update content to maintain trustworthiness.
Watch for
Hesitant or vague wording leads AI to discard content as unreliable.
Definition of done
Claims are directly stated with supporting source links and numerical data, avoiding uncertain qualifiers.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.