Publish original data and cite authoritative primary sources.
- Publish original data and cite authoritative primary sources2 cited sources3 categories
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Why this matters
AI favors verifiable, unique data and primary sources to increase citation likelihood and trustworthiness.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Collect and publish proprietary research, benchmarks, or data sets.
- Link every statistical or factual claim to original studies or official documentation.
- Explain methods behind original data for verifiability.
- Name authors or organizations responsible with credentials.
- Regularly update data and sources to ensure freshness.
Watch for
Lack of sources or only secondary citations lower credibility and chance of AI citation.
Definition of done
Content includes original metrics or data with methodology and links to primary authoritative references.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.