Create content addressing all customer journey stages: awareness, consideration, conversion, retention.
- Create content addressing all customer journey stages: awareness, consideration, conversion, retention1 cited source2 categories
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Why this matters
Targeted content at each funnel stage nurtures prospects and supports conversions effectively.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify customer questions and keywords relevant to each funnel stage.
- Develop how-to and educational content for awareness.
- Create comparison and buying guides for consideration.
- Publish detailed product and service pages with CTAs for conversion.
- Add post-purchase guides or reminders for retention.
Watch for
Focusing content only on one stage limits potential customer engagement and sales.
Definition of done
Website includes helpful articles, guides, product pages, and retention materials.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.