Add structured Local FAQ section near top of key category pages.
- Add structured Local FAQ section near top of key category pages4 cited sources2 categories
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Why this matters
Structured local FAQs on category pages help address common visitor questions, improving relevance and aiding local search discovery.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify top FAQs from customer queries and local search data relevant to the category and area served.
- Write concise, clear answers using natural language suitable for local users.
- Format the FAQ section with question headings (H2 or H3) and direct answers immediately below.
- Add FAQPage schema markup to the section using JSON-LD to enable rich snippet eligibility.
- Place this FAQ section near the top of the category page, ideally above the fold or close to the main category heading.
Watch for
Avoid adding generic or unrelated FAQ content that does not fit your specific category or location context.
Definition of done
Category page includes a visible FAQ section at or near the top with question-form headings and schema markup for local FAQs.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.