Avoid using P.O. Box addresses for Business Profile location settings.
- Avoid using P.O. Box addresses for Business Profile location settings1 cited source1 category
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Why this matters
Google disallows P.O. Box addresses to maintain accuracy of physical business locations.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify if current profile address is a P.O. Box.
- If so, obtain a physical address for the business location.
- Update the profile address to the physical location.
- Confirm address validation success on Google Maps.
- Monitor profile status post update to ensure no suspension.
Watch for
Profiles with P.O. Box addresses risk suspension or removal.
Definition of done
Business Profile address field contains a valid physical address accepted by Google.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.