Use backend keywords field to capture synonyms, misspellings, and alternate spellings.
- Use backend keywords field to capture synonyms, misspellings, and alternate spellings1 cited source1 category
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
These hidden fields improve search matching by including variants shoppers use, maximizing keyword coverage.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Gather synonyms and common misspellings related to the product.
- Verify these are not already in title, bullets, or description.
- Enter these keywords space-separated in backend search terms field.
- Ensure total bytes do not exceed 249 to avoid being ignored.
- Periodically update with new variations found from search query reports.
Watch for
Leaving backend keywords blank or duplicating visible words wastes valuable indexing space.
Definition of done
Backend search terms include relevant synonyms, common misspellings, and alternate spellings not used visibly, within byte limit.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.