ONE FOCUSED ACTION

Create author bio pages with Person schema and credentials.

Perplexity search optimization

1 checklist items

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    Why this matters

    Author credibility is a strong factor in Perplexity's source ranking and citation display.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Build dedicated author profile pages including credentials and expertise.
    2. Add Person schema JSON-LD with name, jobTitle, worksFor, sameAs (social profiles), knowsAbout.
    3. Link author names from article bylines to these pages.
    4. Validate schema markup for correctness and indexing.

    Watch for

    Anonymous or non-attributed content is much less likely to be cited.

    Definition of done

    Author pages have Person schema with name, job title, affiliations, social links, and expertise areas.

    Sources & attribution

    1. Optimize for Perplexity - AEO.Page ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.