Best SEO Checklist
ONE FOCUSED ACTION

Optimize app store listing titles and subtitles with relevant keywords.

App-store optimization

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    Why this matters

    Titles and subtitles are primary factors for discoverability in app store searches and impact user click-through rates.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Research target keywords using tools like Apple Search Ads and Google Play keyword suggestions.
    2. Craft app title using primary keyword naturally within 30 characters (Apple) or 50 characters (Google).
    3. Write subtitle (iOS) or short description (Android) using secondary keywords complementary to title.
    4. Avoid repeating keywords in both title and subtitle unnecessarily.
    5. Regularly test and update metadata based on ranking and download analytics.

    Watch for

    Keyword stuffing or irrelevant titles can lead to rejection or poor ranking.

    Definition of done

    App titles and subtitles naturally include prioritized keywords and follow platform character limits without keyword stuffing.

    Sources & attribution

    1. Complete App Store Optimization Guide 2025 - Appight ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.