Write meaningful alt text for images and graphics.
- Write meaningful alt text for images and graphics1 cited source1 category
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Why this matters
Alt text ensures that screen reader users understand the meaning or content of images, improving accessibility and SEO clarity.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify each meaningful image or graphic on the page.
- Write a brief description explaining what the image shows or its function.
- Add the alt attribute to the <img> tag with the descriptive text.
- Verify alt text using an accessibility scanner or screen reader.
Watch for
Do not leave alt attributes empty when the image conveys important information or use generic descriptions like 'image'.
Definition of done
All images have concise, descriptive alt text that conveys the image's purpose and content.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.