Build an evidence log capturing URLs, titles, source types, and details.
- Build an evidence log capturing URLs, titles, source types, and details1 cited source1 category
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Why this matters
An evidence inventory supports defensible reputation assessments and informed action plans.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- For each priority query, collect URLs of top listings in organic, news, video, and maps.
- Record page titles, source types (official, media, social), and approximate ranking positions.
- Take screenshots or save notes summarizing key claims or issues.
- Include original source reference when content is syndicated across multiple pages.
- Maintain the log in a shared format for ongoing comparison and audit.
Watch for
Absent evidence tracking undermines audit accuracy and historical comparisons.
Definition of done
Each monitored query's top two search result pages are logged with relevant metadata and notes.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.